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Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.
In this book, you’ll learn how to:
• Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints
• Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures
• Fool the eye with shadows, depth, op-art, and visual subtraction
•�Understand how color works and how to use it effectively
• See and use type by understanding type rules as well as when and how to break them
Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.
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- Sales Rank: #195498 in Books
- Brand: Pearson Educational Group
- Published on: 2014-09-02
- Original language: English
- Number of items: 1
- Dimensions: 8.40" h x .90" w x 8.40" l, .0 pounds
- Binding: Paperback
- 240 pages
About the Author
Jim Krause�has worked as a designer and illustrator since 1982. His clients have included Microsoft, Boeing, Seattle Schools, Washington Apples, and dozens of others. Krause is the author of the books within the�Creative Core �series, and is widely known for his best-selling “Index” titles (Color Index,�Idea Index,�Design Basics Index ,�and several others). When he’s not working, Jim Krause can usually be found riding a bicycle or a motorcycle, hiking, drinking good espresso, reading, taking pictures, or doing an art project of some kind.
Most helpful customer reviews
7 of 8 people found the following review helpful.
Jim Krause's latest book continues to help designers with the same wise counsel that gave us hope as we read his earlier works
By T. Lenon
This is what Jim Krause does: he calms you down. Learning design can be very exciting and for the novice, and frightening at the same time. When you are facing a new career with new rules-hard and soft-and are thinking about how you can stand out amongst the competition, you may fall into a frenzy of worry, elation, defeat and victory and not know where to start or where to go.
Jim Krause's latest book continues to help designers with the same wise counsel that gave us hope as we read his earlier works (I like The Logo Brainstorm Book a lot, too). Here are 95 spreads that help you grow from a raw beginner to an informed practitioner. These aren't exercises, they are concise thematic essays that counsel you and give you direction. He gets to ALL the concerns a student of design needs to address, from basics like seeing and using boundaries to color and type and practicalities like print production and even how to "expand and evolve" your designer awareness.
In Visual Design he offers this kind of soothing advice:"The ability to produce quality graphics of this kind is expected of most professional designers. If you do not yet consider yourself talented in this area, practice. On your own and for fun. That way, when you're asked to come up with graphic simplification in a potentially stressful on the job situation, you'll be able to work with a good measure of confidence and with a few tricks already up your sleeve." (p.68)
But he can prod you, too, in a gentlemanly way: "As a designer, be prepared to...throw away much-or pretty much everything you think you know about color and to cultivate instead the ability to see colors for what they are within different contexts. And not only that, open up your brain to the possibilities of using color in unorthodox and innovative ways to convey ideas and emotions to the viewers..." (p.118)
Teaching design insight and the courage to be bold is not easy. The tendency for teachers and writers to scold after false steps, or be mechanistic about creativity is ever-present. It takes a concerned and wise instructor to help you along without bruising your tender areas. Jim knows how to do this better than anyone I know. Experience will still leave you bruised, but with help from Jim you'll be back at it in no time.
I taught graphic design at the college level for many years and I studied and trained with exceptional teachers in the field. I can recommend Jim Krause's book as a friendly, useful, practical and complete course for beginners, whether they are in a classroom or not (teachers might consider adopting Jim's easy-going style).
Jim Krause uses Helvetica (various weights) and dingbats throughout the book, and explains his reasoning inside. Because I'm not much of a fan of the old warhorse of typefaces I must fall back on the kind of generosity he displays toward our multitude of typographic choices: "Typefaces are like voices. Like inflection. Like tone. Like volume. Like presence. Like implication." The implication of Jim's book is practical, efficient and substantial. It works. When in doubt, use it.
4 of 5 people found the following review helpful.
Comprehensive design tips explained in an easy to understand tone
By paulette lee
Jim Krause's Visual design is a very comprehensive design lexicon. It covers nearly all of the design principles, explained in a simple and easy to understand fashion with illustrated samples on each page. I have been a designer for 25 years, and I would use this book for reference, to spark ideas, and review some of the forgotten rules. Whether you're a designer or a marketing individual that needs to get a quick design done, Visual design will help you get there fast, and your designs will look great.
I also appreciate the "Avoiding Unsightliness" chapter very much. Often times, we don't check our own work and the cautionary points in this chapter are very valuable in finishing the design with every "i" dotted.
I applaud Jim Krause for putting this book together. Like his other books, every page is entertaining, educational, and for everyone. I highly recommend it.
3 of 4 people found the following review helpful.
Wish I had this book in school.
By shicks
This book presents design in such an easy and approachable manner. It truly takes the mystery out of design and makes it accessible for everyone. Doesn’t mean it’s not going to take lots of work on the readers part, but Mr. Krause’s book helps you discover what possible questions/solution you may need to address in order to meet your client's needs. OR, it will give you thought processes to answer your own design questions. You'll be a better designer for it and this book will help you enjoy the process. I highly recommend it to every design student or anyone interested in sharpening their own design skills.
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